Our first step in successfully marketing your website is to determine who your customers are online and how they are finding products and services like yours. For example if your company sells widgets we would search our proprietary online database to determine the number of times each day people searched put  "widgets" into each major search engine (see example) and similar phrases like "widgets Nashville, TN", "buy widgets online" etc. We would then compile a list of phrases that were used by your customers and customize your website to appear in front of customers who are looking for your product.

Our next step is to analyze what customers are doing once they are on your website. For example if you have a real estate website and your goal is for customers to convert to a lead by submitting their contact information we look at every visitor's path from the home page of your website to the form you want them to submit and see what pages in between your customers are falling off at.

We then optimize your website to ensure that customers are enticed properly to perform the tasks that put money in your pocket. We perform these tasks each month to ensure that your website is constantly receiving more and more meaningful traffic and that traffic is converting properly. As an LSM customer you will receive a weekly phone call from your dedicated LSM Internet Marketing Expert, a weekly website traffic report and a weekly search engine marketing report. A brief phone call each week ensures that you have an excellent understanding of what we're doing to your website and online presence and also helps us to keep your online marketing objectives congruent with your company's overall marketing objectives.