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Google Enhances ‘Google My Business’ Listing – LSMinute

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Take a minute to learn about what’s new in digital marketing!

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google my business

Google Enhances ‘Google My Business’ Listing

What Happened?

  • Business owners can now highlight products and offers/promotions directly from their Google My Business (GMB) listing. This piggyback’s off last summer’s introduction to Google posts, allowing business owners to post general information about their business and associated events.

What This Means For You

  • Posting information about your business’s separators (special offers, unique products, etc.) onto your GMB listing makes it easier for potential customers to see; they don’t need to make that extra click to your website to find these details. It’s likely to have a positive SEO impact as well. So, in our early opinion, businesses should consider regularly updating their GMB listing with product, service, event, FAQ, and promotional information.

Next Steps

  • We’re already optimizing our clients’ profiles for these updates, and so far, we’re seeing positive returns! Business owners can update their profiles themselves as well. We recommend that you ponder what information should be highlighted on your GMB listing. Then, log into your GMB listing, fill out your product/service information, post about a special/promo, and monitor your GMB analytics to gauge your results!

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Google My Business Video

Google Launches Outstream Ads to Boost Video Reach Beyond YouTube

What Happened?

  • Google just introduced a new video format, Outstream Video Ads, which will operate on mobile devices across Google Video Partner mobile sites and apps. The videos will appear in banners for mobile web placements and as banners, interstitials, in-feed, and native for apps.
What This Means For You
  • This format provides advertisers the ability to reach an audience with video content when a YouTube video isn’t present; thereby expanding the overall reach of Google’s video ad platform.
Next Steps
  • Brands in possession of high-definition video content should investigate implementing Outstream Video Ads into their brand awareness strategy; we’ll be doing this with our clients over the next two months. Brands without high-def video content are “behind the 8-ball;” video content’s only going to become more prevalent over time!

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gdpr

Understanding GDPR

What Happened? 

  • Businesses in the European Union (EU) were originally required to follow data protection guidelines outlined in the Data Protection Directive. The Data Protection Directive was recently replaced by the General Data Protection Regulation (GDPR). GDPR requires that organizations across the EU follow stricter data protection restrictions.
What This Means For You
  • Although these laws are confined to the EU, any business conducted with EU citizens has to follow GDPR guidelines. So, if you do business in the EU, you need to be made familiar with GDPR guidelines. Here’s a resource to help you get on the right track.

Next Steps
  • To keep in compliance with GDPR guidelines, we updated our privacy policy to reflect the recent changes to data sharing. We also won’t share your data with anyone; however, we never did that to begin with, so nothing’s really changed there.

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nashville food project

 

Recently, part of the LSM team got the opportunity to show off their green thumbs in The Nashville Food Project’s community garden! Who knew weeding and making compost piles could be so much fun?! Watch the video above to see us in action!

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awards

Award Season Continues

We recently picked up the ‘Marketing Effectiveness Campaign – Content Marketing” award at the 2018 Communicator Awards, an ‘Online Campaign: Content Marketing & UX Optimization’ award at the 2018 Summit Creative Awards and are being recognized at the 2018 Small Business Awards here in Nashville (for the 6th time!). None of this could be done without the continued support of our clients. We appreciate each and every one of you, and we’ll work hard to continue producing award-winning results in 2018 and beyond!

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