Take a minute to learn about what’s new in digital marketing!

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Facebook Improves Business Insight Metrics

What Happened?

  • Facebook updated how they will measure organic reach of Facebook Business Pages so that they are more consistent with the way they calculate reach for ads. In a nutshell, they’re now providing us with a more precise way of measuring the organic reach of your posts  vs. the paid reach of your ads and boosted posts.

What This Means For You

  • It will make it easier for businesses and agencies to compare the results generated from your organic Facebook efforts (ex: posting a picture or video on your newsfeed) vs. your paid Facebook efforts (ex: a boosted post or lead-gen campaign), giving everyone a clearer picture on what activities are pushing the brand forward.

Next Steps

  • We look forward to reviewing Facebook’s revisions, analyzing the impact they have on your organic and paid reach metrics, and sharing our recommendations as we move forward.

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Google Chrome Installs Invasive Ad Technology

What Happened?

  • Google Chrome, the browser used to view about 58% of web pages, installed ad blockers that removed ads on approximately 42% of websites. Its goal is to rid the internet of websites “stuffed to the gills” with invasive ads, such as ads covering more than 30% of your phone screen or autoplay videos with sound.
What This Means For You
  • This is great news for the typical web user;  it’ll force websites to reduce the number of annoying ads it allows on their sites so that they can pass Google’s ad standards, including sites such as the LA Times, Forbes, and the Chicago Tribune. As a result, websites will load faster, and your phone’s battery will last longer! Expect Google to continue its fight toward removing invasive ads from the web.
Next Steps
  • No ads managed by LSM are affected by these changes. Our ads are have always been in-line with Google’s standards. However, if you’re also running invasive ads with another agency, reach out to them to see if any of your existing campaigns will be affected by these adjustments.

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Search Outpaces Social for Referral Traffic

What Happened? 

  • For the first time since 2014, search outpaced social in the percentage of overall traffic it delivered in 2017. In part, this is due to last year’s Facebook’s algorithm changes, which reduced the amount of spammy, clickbait headlines appearing in users’ news feeds.
What This Means For You
  • This reinforces the importance of having an SEO strategy in place for your business. People trust Google’s algorithm to provide them with the best answers to their queries, and the higher your content appears in the search results, the better chance you have of earning their click.

Next Steps
  • LSM will continue implementing our award-winning SEO services to optimize our clients’ websites and position them in front of people needing their products and services.

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2017 Q4 Recap

As usual, LSM was on the road quite a bit during the last few months of the year. We attended client conventions, educational conferences, and a few award ceremonies. When we were actually in town, we took some time to give back to our local community. Watch this short video for a recap on LSM’s Q4 happenings.

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LSM Recognized By Best in Business Awards

LSM was recognized by Nashville’s ‘Best in Business Awards’ for the sixth consecutive year! Hosted by the Nashville Business Journal, the awards use a panel of local judges to select which companies deserve the recognition based on profitability, employee engagement, and community involvement.

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