Take a minute to learn about what’s new in digital marketing!

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Are You Visible To Those Using Siri For Search?

What Happened?
  • Digital Assistants such as Siri and Alexa have continually grown in use over the last year, with no signs of slowing down. Interestingly, we interact with digital assistants much differently than we do with traditional search queries. The majority of queries coming from digital assistants are phrased in full, grammatically correct sentences; versus the short keyword heavy traditional, typed, search queries.
What This Means For You
  • It’s becoming increasingly important to try to “capture” these full question queries for your brand in both organic and paid search listings. Using insights from Google Analytics and Google AdWords, we can shape the content to closely match those questions, which will increase relevance and, in return, increase ranking for that term.
Next Steps
  • Creating a FAQ page is a great way to “capture” full question queries. Look at your recent search terms, and identify common full question queries. Design your FAQ page to ask and answer those questions. The next time that question is asked to a digital assistant, your brand’s FAQ page should show as a top result.

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Automated Advertisements Within Facebook’s Messenger Platform

What Happened?
  • Facebook launched advertisements that are native in the Facebook News Feed, but are directed to Messenger, which is Facebook’s chat platform. With Messenger as a new destination for consumers, advertisers have the ability to have real-time conversations with their customers through a Messenger bot. The Messenger bot has a configurable structured message that prompts consumers to make real-time decisions such as purchasing an item, taking advantage of a coupon code, or even booking an appointment.
What This Means For You
  • Real-time responses are becoming more and more crucial with today’s social media platforms. Instantaneous messaging for your consumers gives you the capability to provide a real-time and impulsive experience. More and more businesses are finding ways to reach their customers as quickly as possible and before other companies have the opportunity.
Next Steps
  • Instead of linking customers to your website or running advertisements for brand awareness, put your Facebook advertisements into the trusting hands of the Messenger bot. You can give consumers an experience like no other advertising experience without the hassle of giving a real-time experience yourself.

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Facebook is Testing a Jobs Tab on Pages

What Happened? 
  • Facebook is testing a “Jobs” tab on a select few Business Facebook Pages. The goal of this test is to seamlessly integrate job postings on the platform and improve the user experience for both the business and the applicant. The new tab will allow page admins to share job opening information as a status update. An “Apply Now” button directs to a job application that’s pre-populated with contact information from their Facebook profile. Business Pages will receive completed job applications via Facebook Messenger, where they can then reply directly to the applicant without ever leaving Facebook.
What This Means For You
  • According to Muse.com, 14.4 Million people in the US have used social media to search for a job. Of those 14.4 million, nearly 30% of them used social media as their primary tool in their job search. Instead of posting job openings via online job boards, your business has an opportunity to get in front of millions of job seekers via the Facebook platform. Best of all, because this is Facebook, the feature will be free to use with the option to boost posts or pay for ads targeting candidates.
Next Steps
  • As of now, the Jobs tab is still in the testing stage and has been rolled out to only a handful of businesses. No release date has been announced, nor has there been a definitive decision made as to whether or not the Jobs feature will be rolled out universally. In the meantime, make sure your organization has a Facebook Business Page so that you can take advantage of this free feature when it goes live and take your recruiting efforts to the next level.

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LSM Named Top SEO Consultant

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We’ve been recognized by Clutch as one of the Leading SEO Consultants in the United States, Canada, and the United Kingdom. Clutch, a business-to-business research firm, updates this report every year based on research leveraged from their proprietary Leaders Matrix methodology, mapping each agency’s focus on providing value-added SEO services against their ability to deliver on clients’ expectations. “Each of these agencies has proven capabilities in providing a full suite of consulting services and unique SEO solutions to their respective clients,” stated Grayson Kemper, Analyst at Clutch. We appreciate the recognition and look forward to remaining on this report for years to come!

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