Take a minute to learn about what’s new in digital marketing!

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A Simpler Way to Monitor Social Interactions

What Happened?

  • Facebook, Instagram, and Messenger merged into one inbox. Facebook pages now have access to all of their interactions in one convenient place. Whether you get a page comment, a Facebook message or an Instagram message, they all will appear in one location.
What This Means For You
  • As business owners, you are now able to provide a more personalized service. As messages and comments come thru the inbox, you can tap to view the responder’s location and profile information to better meet their needs.
Next Steps
  • This updated inbox feature will be rolling out in the Facebook pages app in the coming weeks. Until then, please reach out to your Local Search Masters account manager to learn more about our premium social media option which includes monitoring and responding to your social inbox.

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Google My Business’ New Messaging Feature

What Happened?

  • Google’s new pilot feature in Google My Business will give companies the ability to communicate via live chat with customers directly from the Google search results.
What This Means For You
  • While this is a pilot feature that’s still in earlier stages, the business implications for this could be huge. This feature offers customers another way to communicate with you. Responding to customers can provide you with another opportunity to answer a question, tell your story, and ultimately drive more sales.
Next Steps
  • If you’ve received an email from Google inviting you to participate in the pilot, follow these instructions to start messaging with customers. Let your LSM account manager know too!
  • If you have not received an email from Google, sit tight and stay tuned. Google is testing the feature now and will soon begin to roll this out to more businesses.

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SEO in 2017: Mobile Optimization as a Competitive Advantage

What Happened? 

  • In 2016, mobile overtook desktop as the primary device used to access websites. Suffice it to say, mobile has well and truly arrived.
What This Means For You
  • Having a mobile-friendly site is incredibly important. According to Google:
    • People are five times more likely to leave a site if it isn’t mobile friendly
    • Over half of mobile users leave a site if it takes longer than three seconds to load.
  • The takeaway: if your website isn’t optimized for mobile devices, you stand to lose out on a lot of new business.
Next Steps
  • Use this test and/or this test to see how mobile friendly your website is.
  • Perform a mobile usability report of your website, which will detect problems for visitors on mobile devices.
  • Connect with your LSM account manager to see what strategies can help make your site more mobile-friendly in 2017.

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LSM Recognized at US Search Awards

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Local Search Masters‘ search engine marketing specialist Zach Schimenz was recognized as a finalist for the ‘Young Search Professional’ award at the 2016 US Search Awards. Celebrating its fourth year, the US Search Awards mark the largest celebration of search engine optimization (SEO) and online advertising in the United States, attracting hundreds of entries from leading search and digital agencies and professionals. “It’s an honor being nominated for this award, which is a reflection of not only my work, but also the excellent work of the team around me,” says Schimenz. In other words, teamwork makes the dream work!

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