Take a minute to learn about what’s new in digital marketing!

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Digital Drives TRILLIONS in Offline Retail Spending

What Happened?

  • According to Forrester, $1.26 trillion of local retail sales were affected in some way by digital media in 2016. By 2021, Forrester’s expects that mobile devices alone will influence $1.4 trillion in local sales. Sweet sassy molassy!
What This Means For You
  • It’s likely that your digital marketing endeavors are providing a better ROI than you think, it’s just challenging to track the true ROI generated from your digital marketing campaigns.
Next Steps
  • You know what makes true ROI lead tracking less challenging? Using Local Search Masters’ new, proprietary lead attribution technology that allows you to understand the specific ROI of different advertising campaigns, factoring in lifetime customer value through CRM integrations. Contact your account manager to learn more.

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Online Ads Are On The GROW

What Happened?

  • According to Search Engine Land, online ads are performing better now than they were last year. Overall click volume rose 15 percent and impressions rose 19 percent. Also, mobile devices continue to become the dominant source of impressions, clicks, and conversions.
What This Means For You
Next Steps
  • Your account manager will continue providing recommendations on where and when you should allocate your online ad budget, so be sure and attend your monthly strategy sessions!

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Product Update: Google My Business Data Integrated Into LSM Dashboard

What Happened? 

  • You can now log into your LSM dashboard and view the results generated from your Google My Business profile such as website clicks, phone calls, direction requests, map views, branded queries and non-branded queries.
What This Means For You
  • Some people never actually go to your website, they contact your business directly through your Google My Business listing. This has made it challenging for businesses to quantify the amount of business generated from their web presence. Access to this data helps resolve this issue.
  • It’ll help you understand the ROI generated from traditional marketing efforts. For example, you run a TV or radio ad over a two week period: you can see how that ad impacted the number of times people searched for your business over that two-three week period, and use that information to better determine the success of that ad.
Next Steps
  • Feel free to log into your dashboard and check it out for yourself. Otherwise, expect your account manager to discuss the results generated from your Google My Business listing during your next strategy session!

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LSM’s Work Featured by Facebook

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Facebook decided to make a case study about our work with Heartland Dental, a dental support organization that provides non-clinical services to 740+ dental offices in the US. We increased their online leads by 460 percent and decreased cost per lead by 56 percent. Facebook liked our work so much that we’ll be featured again in Q2!