One of Local Search Masters’ top priorities this year has been to produce educational information on search engine optimization best practices. We’ve provided articles on SEO and social media in our monthly newsletters and we’ve presented to our local chamber of commerce on Local SEO best practices. With the help of a few excellent new interns from Vanderbilt University LSM is working to provide weekly educational videos on different search engine marketing topics. To kick it off the series Local Search Masters discuss keyword research – what tools to use and how to figure out what keywords you should work to rank your website for. Through meticulous keyword research, companies not only learn which terms and phrases to target with search engine optimization, but also learn more about their customers as a whole. Enjoy!