Yelp Enhanced Profiles for Business Owners and Franchisees
If you’re a business owner or franchisee who’s looking to generate more local customers online, you should think about getting an enhanced profile on Yelp. Millions of people are searching Yelp everyday to find new businesses and comment on the ones that they’ve used. Rather than ignoring the potential customers who are browsing on Yelp and hoping that only positive reviews will be posted/highlighted on your profile, you can harness Yelp’s marketing opportunities and take charge through an enhanced profile. Here are a few reasons why business owners should consider purchasing enhanced profiles on Yelp.
Removal of Competitor Ads
You can trim down the distractions on your profile so that visitors will focus only on you and what you can offer them. The enhanced profile is the only profile-upgrade option to offer your business more attention by removing all ads from your competitors: advertisements that automatically show up on everyone else’s free business profiles.
Since the enhanced-profile listing looks more professional and has more display features, your listing will immediately stand out from other Yelp search results that your potential customers are likely to see when searching for your business on Yelp.
It’s a well-known fact that people spend more time looking at Yelp pages with photos than those without photos. Imagine how much more attracted visitors will be your business when they get to see an entire slideshow of your most-enticing photos, and the enhanced profile lets you upload an unlimited amount of rotating photos. Plus, you get to arrange the photos in exactly the order that you want. This powerful advertising feature does more than just make your potential customers feel more welcome to visit you; it also can give them a virtual walk-through of what they could look forward to experiencing at your business. Thus, the more time they spend visualizing what awaits them at your business, the more likely they are to pay you a visit and spread the word about the franchise that you’ve worked so hard to create.
First impressions are everything. Before people dive into reading the reviews of your business, it’s important to have the first word by adding your own personal ‘From the business’ section to give an accurate description of what makes your location different from other, similar businesses in the same marketplace, i.e. new menu options, in-store discounts and other events. Your top keyword-search terms should also appear at least once in this description in order to help “SEO optimize” your profile.
Enjoy access to the must-have business owner dashboard in your enhanced profile, which analyzes lots of your Yelp activity for you. This important data shows you exactly how many people are seeing your page so that you can see if your latest profile and advertising changes are really working or not. Enhanced profiles also get exclusive messaging options that let you respond to your Yelp reviews in private or publicly on the site, which is a critical tool when it comes to digital marketing for franchisees and independent business owners.
This feature is the best way to handle any negative reviews that you may receive on Yelp because visitors get to hear a little of your side of the story and see how professionally you can handle disagreements. The business-owner dashboard also lets you share different levels of access for various employees in your company, so you have the flexibility to assign separate people to handle each aspect of the dashboard as needed. Plus, if you’re a business with multiple locations or a multi-unit franchisee, the enhanced profile will also let you track all of your locations from a single business account in real time.
Account Manager Support
Yelp is a busy company. If you’re not paying Yelp, you’re not helping your chance of getting quick responses from their team; that’s just the way it is right now. That’s what makes the account-manager feature of the enhanced profile so beneficial. It gives you quicker access to Yelp personnel who can help you and your business get the most out of Yelp by 1) helping you update your Call To Action button 2) change and upload more photos 3) get constructive advice on how to respond to reviews 4) assign access to different users and 5) provide advice on how to best market your business on Yelp.
For many businesses who are currently trying to generate more local customers, Yelp is an important tool. Its listings will show up highly in the search results for both branded and non-branded keywords (examples: “Massage Envy Spa San Diego reviews” and “massages San Diego CA”). Reviews listed on their site will make or break people’s purchasing decisions. That being the case, franchisees and independent business owners should consider purchasing Yelp enhanced profiles for their respective locations.