LSM proposed this strategy in-person to the AZ co-op during their quarterly client visit. After earning the franchisees’ buy-in, Local Search Masters outlined the new ‘Spa Services’ pages. They contain:
- A mobile-responsive website design.
- A minimum of 400 words.
- Note: LSM ensured every new page contained content unique to each location’s “hyper-local” area (i.e. neighborhoods, landmarks, shopping centers).
- Optimized URL, title tag, and header tags.
- Multiple corporate approved images illustrating services.
- Click-to-call and form fill options, making it easy for visitors to convert.
LSM sent the drafts of the landing pages to Massage Envy HQ. After they were approved, they were all launched in November.