Improve Search Rankings
We conducted brainstorming sessions with the Amazing Lash studios and learned about their local marketplace, target audience, competitors and ability to provide us with content. We also provided one studio with backlinking consultation at this time to ensure they inserted links back to their microsite in a press release and on a non-profit website.
After each studio microsite was audited and we completed market research, we proceeded to 1) optimize the metadata of each page, 2) embed a virtual studio tour video onto each microsite’s homepage and 3) add 200+ words of content about each studio’s eyelash extension products and services, physical location and the names of neighboring businesses. Click here to see an example of an optimized microsite.
Simultaneously, we instigated an organic link building campaign that involved earning links from authoritative, content driven websites, as well as getting the franchisees to take advantage of “low hanging fruit” backlink opportunities as they became available. Examples include links from local business directories and shopping center directory sites.