Tennessee Orthopedic Alliance [TOA] is an orthopedic surgery group with 20 locations and 50+ physicians throughout Middle TN. Their physicians offer a wide range of specialities, such as foot, ankle, hand, wrist, elbow, hip, spine, general orthopedics, and sports medicine. TOA wanted more traffic to their website, www.toa.com, originating from Google’s organic search results and more appointment requests for their network of physicians. They turned to LSM to make this goal a reality.
LSM created a three-pronged organic search engine optimization (SEO) campaign designed to maximize the presence of TOA’s brand in Google’s organic search results:
Optimize TOA’s speciality pages (ex: https://toa.com/specializations/shoulder) to improve their rankings on designated search queries performed by people in the Middle TN area who are seeking solutions to their orthopedic concerns.
Example: shoulder specialists
Optimize TOA’s location pages (ex: https://toa.com/locations/clarksville) to improve their rankings on designated search queries being performed by people in Middle TN who are searching for local orthopedic procedures provided by TOA’s physicians.
Example: wrist surgery Clarksville TN
Build a Google My Business page for each physician and position the pages high up in Google’s Local Pack (map) results on designated search queries being performed by people in the Middle TN area who are searching for a local orthopedic physician.
Example: elbow doctor Franklin TN
LSM accomplished the following SEO tasks, including but not limited to:
In 2016, TOA’s location pages, specialty pages and Google My Business profiles experienced significant ranking improvements on key search queries, even out-ranking nationally recognized hospitals and health care centers local to the Middle TN area such as Vanderbilt Health.
Comparing TOA’s results in August 2016 to August 2015.
Increase in Organic Sessions
Increase in New Organic Sessions
Increase in Organic Conversions
(phone calls, online appointment request web page visits, and form submissions)
LSM’s work moved the needle for TOA, resulting in more business for their network of physicians.
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