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LSM Dashboard Wins MarCom Platinum Award

The 2018 MarCom Awards have named LSM a Platinum Winner for our use of our proprietary client reporting dashboard technology with our franchise clients. Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from professionals in a range of fields, including corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness. There were over 6,500 entries from 20 countries in the MarCom Awards 2018 competition and only roughly 17 percent were chosen for this award. LSM is incredibly honored to be recognized by the MarCom Awards for our hard work in developing the best possible reporting tool for our clients.

Creating a Scalable Reporting Platform for Multi-Location Businesses

When managing a multi-location business such as Massage Envy or TITLE Boxing Club, overseeing and managing lead tracking and reporting can become even more complex. Our proprietary dashboard technology makes it easy for our clients to understand the origin and lifetime value of customers generated from their web assets (i.e. websites, landing pages, online ads, and local listings), helping them to make informed decisions about their digital marketing strategy.

“We had tried a number of off-the-shelf reporting solutions, but nothing we tried had all of the integrations and features we needed,” said Jeff Siebach, LSM’s Chief Technology Officer, on the origin of LSM’s reporting dashboard. “By building our reporting platform internally, we can include KPIs from all of the tools we use, as well as directly communicate with our clients through the platform. We’re nimble and able to adapt to new technologies more quickly thanks to our fast-acting and brilliantly talented dev team.”

As General Manager of TITLE Boxing Club in Rockville, LSM client John Reber enjoys the heightened lead generation tracking capabilities of the LSM dashboard. “Prior to using this tool, I was tracking our prospects with a color coded spreadsheet to see where our lead generation was coming from. I absolutely love the dashboard… it’s very easy to use and the content it generates for you is super helpful in tracking where your dollars should be spent. Not only can see where your leads are coming from, you can see the money it’s generating for your business!”

If you’d like to learn more about what we can do for your business, contact us at (615) 387-9153.

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LSM Named Best of Industry Winner at 2018 WebAwards

The 2018 WebAwards recently named LSM the “Best Small Business Website” Winner! This award recognizes our website development work for our client, Pure Barre Chicago. Hosted by the Web Marketing Association, the WebAward Competition is the premier award recognition program for website developers and advertising agencies. At last year’s WebAwards, LSM won the “Small Business Standard of Excellence” Award, and we are even more ecstatic to be a winner this year.

Building an Effective Website

Our Pure Barre landing page stood out from other entries based on seven criteria: design, ease of use, copywriting, interactivity, use of technology, innovation, and content.

Cait Rechel, Pure Barre Franchisee and President of the Chicago co-op said, “It’s been so easy working with LSM, and we’ve really appreciated their willingness and ability to make changes on the fly, specifically with the website in terms of the design and, of course, the data we receive from it is really great as well.”

If you’d like to learn more about what we can do for your business, contact us at (615) 387-9153.

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Google Names LSM A Finalist for Advertising Award

LSM was once again named a finalist for the ‘Growing Businesses Online Awardat the 2018 Google Premier Partner Awards. That means Google considers us and our fellow finalists to be high-performing leaders in digital marketing, product innovation, and client growth. Having won this award last year (we won the “Americas” category), we’re thrilled to be finalist for a second year in a row. A big congrats to our fellow finalists!

So, what have we done to get this far? Well, we showed Google a portfolio of how we helped one of our clients, L.A. Bikini, meet and exceed their expectations for online growth. An emerging beauty franchise, L.A. Bikini enlisted us as their full-service digital marketing agency in 2017, giving us oversight over their SEO, UX, Google Advertising and Facebook Advertising efforts. Our goal? Simple: generate more foot traffic to L.A. Bikini’s studios.

Teaching a Franchise to Optimize

To understand how best to strategize for growth, we performed a full audit of L.A. Bikini’s website, local listings, and previous digital campaigns. We came up with a 5-point strategy that included a simple, targeted Google AdWords campaign that would simultaneously benefit their site’s SEO standing and accomplish our two key objectives:

  1. Positioning their brand and unique sugaring services in front of more people online who are searching for hair removal services, or are demographically-accurate candidates for these services.
  2. Providing users with a better onsite experience that makes it easier for visitors to educate themselves on L.A. Bikini’s offering and convert them into new leads (appointments, memberships).

The results? In six months, organic conversions increased by 228% while paid cost per conversion decreased by 62%. Not too shabby.

Check out the video below or view our case study to learn more about our 5-part strategy to improve L.A. Bikini’s SEO standing and get them more leads.

 

 

Infographic that shows how LSM volunteered their time and energy at the Nashville Rescue Mission
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LSM Volunteers at The Nashville Rescue Mission

Local Search Masters’ team members visited the Nashville Rescue Mission multiple times over the month of December to help pass out wholesome meals and good tidings. Check out this infographic to learn more about our experience at the Nashville Rescue Mission and how you can get involved with this terrific organization.

Infographic that shows how LSM volunteered their time and energy at the Nashville Rescue Mission

LSM Participates in HON Day 2015
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LSM Volunteers at Hands on Nashville Day

On September 19th, part of team LSM participated in Hands on Nashville’s annual event, Hands on Nashville Day. The event is the city’s largest annual day of service benefitting Metro Nashville Public Schools, where hundreds of volunteers complete “done-in-a-day” improvement projects to create environments where students can be happy, healthy and ready to succeed!
Here’s a recap of the event:

LSM Participates in HON Day 2015

All in all a wonderful event benefitting a terrific cause, and in our case, a wonderful elementary school.

Local Search Masters is proud to have organizations like Hands on Nashville in town supporting our city. For more information on Hands on Nashville you can visit http://www.hon.org/.

National Association of Women Business Owners
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LSM Speaks at Woman’s Club of Nashville

The Nashville ChaNAWBO logopter of the National Association of Women Business Owners (NAWBO) held their monthly luncheon on July 29, 2015 at the Woman’s Club of Nashville. The members in attendance were all local businesswomen interested in improving their businesses through digital marketing.

NAWBO asked Matt Job, ChiefNAWBO - Matt Marketing Officer of Local Search Masters, to present at this meeting on various aspects of digital marketing. Matt explained the importance of search engine marketing and search engine optimization, while allowing room for questions and discussion among the audience. Some topics he covered were:

  1. Why businesses should consider investing in organic SEO
  2. The importance of SEO optimization for websites to increase their rankings on  important, non-branded search queries
  3. A rundown of Google’s search engine result pages (SERPs) and how the format alters across devices and search queries (mobile vs. desktop, organic vs. paid)

The presentation ended with a worNAWBO - womenkshop of which the audience participated in a group activity that asked to recall important points that Matt touched upon previously. The helpful presentation provided these women with a basic foundation of digital marketing skills that they can now use to improve their businesses’ online presence.

We really appreciate NAWBO for inviting LSM to this workshop and for providing a great community for these dedicated businesswomen to expand their businesses. To learn more about the Nashville Chapter of NAWBO, please visit: http://nashvillenawbo.com/.

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency located in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management, and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com

Google Partners All Stars 2015
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LSM Named a 2015 Google Partners All Star

Local Search Masters a Google Partner All-Star

For the second time in three years, Local Search Masters, has been named a Google Partners All-StarGoogle Partners All Stars Competition

As part of the awards package for being an All-Star, LSM has received an all-expenses-paid invitation to Google’s All-Stars Summit at Google HQ in Mountain View, California. The summit will include a tour of the “Googleplex”, one-on-one consultations with a few of Google’s online marketing experts, advanced training and, hopefully, lots of free Google merchandise!

Google HQ“We’re very excited and proud about the opportunity to get back out to Mountain View and spend time with our Google Agency Partners and other Google personnel” says CEO Trevor Emerson.

LSM is a member of the Google Partners network, a membership earned by passing Google advertising exams, adhering to paid search marketing best practices, and delivering quality results for our clients. Beyond providing us with the opportunity to receive all-expenses-paid travel to fun locations, our partnership with Google provides us access to additional personnel, tools, trainings and special events.

Upon our return from Google HQ, LSM will revisit this post and include additional information about certain things we learned and how they can help businesses generate more business from their web presence.

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com

Local Search Masters visits the Nashville Humane Association and develops an infographic illustrating what we did during our time there.
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LSM Volunteers at Nashville Humane Association

Local Search Masters had an awww-fully fun day at NHA!

On June 3rd, part of team LSM had the opportunity to spend their day volunteering at the Nashville Humane Association (NHA), a terrific organization whose goal is to protect the well-being of animals and to provide such services as pet adoptions, animal education, humane education, lost and found animal support and free spaying / neutering services.

We were given a quick training session on the impact that NHA makes in the Nashville community, as well as instructions on how to properly handle and treat the animals. From there, the LSM team was able to spend the rest of the day with some of NHA’s current residents. We walked dogs, played with kittens, and gave a few cats a nice long hug… Some of us needed those hugs as much as the cats!

 

 

Local Search Masters visits the Nashville Humane Association and develops an infographic illustrating what we did during our time there.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not only did we have a blast playing with the adorable animals dogs and cats, we also learned a lot about the overall efforts of NHA.

NHA does so much more than take in animals and prepare them for adoption. Another part of their mission is to educate about proper health care and to teach about the humane treatment of all animals. Look out for NHA’s mobile Rover, “Big Yellow Bus”, which travels around town educating the community about proper pet care and providing free spay/neuter services to those who cannot afford it.

“It was great for LSM to see firsthand all that the NHA does for these animals beyond just giving them a temporary home” says CMO of LSM, Matt Job. “I absolutely recommend that people stop by for a visit if they haven’t already. A little of your time and affection can go a long way in making an animal feel loved.”

The infographic below summarizes our time at the volunteering event and provides a few statistics about NHA. To see more pictures from our day, visit LSM’s Facebook album!

We really appreciate NHA for hosting us and for all their humanitarian efforts. To learn more about them, you can visit www.nashvilehumane.org or call them at (615) 352-1010.

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency located in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management, and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com

LSM Named Finalist in 2015 Small Business Awards

Last month, Local Search Masters (LSM) was named a finalist for the Nashville Business Journal’s Small Business Awards for the category of 11-25 employees.  The Small Business Awards, sponsored by Comcast Business, recognizes fast-growing small companSmall Business Awardsies in Nashville; this is the fourth consecutive year that LSM has been a finalist!

For a company to be considered the public sends in nominations and then the nominees provide more information about their respective business, including revenue numbers over the last three years, company size and a couple reasons why they should be considered for the award.

“LSM is excited about another consecutive nomination and looks forward to continuously being one of the fastest-growing businesses in the Nashville marketplace,” says President and CEO Trevor Emerson.

The 25 honoree companies (congratulations to our fellow finalists by the way!) will attend a special luncheon, held at the Omni Nashville Hotel on Thursday July 23, where the winners will be announced. For additional information about the event you can click here. If you’d like to attend and cheer for LSM, you can click here.

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency located in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management, and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com