Infographic that shows how LSM volunteered their time and energy at the Nashville Rescue Mission
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LSM Volunteers at The Nashville Rescue Mission

Local Search Masters’ team members visited the Nashville Rescue Mission multiple times over the month of December to help pass out wholesome meals and good tidings. Check out this infographic to learn more about our experience at the Nashville Rescue Mission and how you can get involved with this terrific organization.

Infographic that shows how LSM volunteered their time and energy at the Nashville Rescue Mission

LSM Participates in HON Day 2015
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LSM Volunteers at Hands on Nashville Day

On September 19th, part of team LSM participated in Hands on Nashville’s annual event, Hands on Nashville Day. The event is the city’s largest annual day of service benefitting Metro Nashville Public Schools, where hundreds of volunteers complete “done-in-a-day” improvement projects to create environments where students can be happy, healthy and ready to succeed!
Here’s a recap of the event:

LSM Participates in HON Day 2015

All in all a wonderful event benefitting a terrific cause, and in our case, a wonderful elementary school.

Local Search Masters is proud to have organizations like Hands on Nashville in town supporting our city. For more information on Hands on Nashville you can visit http://www.hon.org/.

National Association of Women Business Owners
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LSM Speaks at Woman’s Club of Nashville

The Nashville ChaNAWBO logopter of the National Association of Women Business Owners (NAWBO) held their monthly luncheon on July 29, 2015 at the Woman’s Club of Nashville. The members in attendance were all local businesswomen interested in improving their businesses through digital marketing.

NAWBO asked Matt Job, ChiefNAWBO - Matt Marketing Officer of Local Search Masters, to present at this meeting on various aspects of digital marketing. Matt explained the importance of search engine marketing and search engine optimization, while allowing room for questions and discussion among the audience. Some topics he covered were:

  1. Why businesses should consider investing in organic SEO
  2. The importance of SEO optimization for websites to increase their rankings on  important, non-branded search queries
  3. A rundown of Google’s search engine result pages (SERPs) and how the format alters across devices and search queries (mobile vs. desktop, organic vs. paid)

The presentation ended with a worNAWBO - womenkshop of which the audience participated in a group activity that asked to recall important points that Matt touched upon previously. The helpful presentation provided these women with a basic foundation of digital marketing skills that they can now use to improve their businesses’ online presence.

We really appreciate NAWBO for inviting LSM to this workshop and for providing a great community for these dedicated businesswomen to expand their businesses. To learn more about the Nashville Chapter of NAWBO, please visit: http://nashvillenawbo.com/.

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency located in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management, and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com

Google Partners All Stars 2015
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LSM Named a 2015 Google Partners All Star

Local Search Masters a Google Partner All-Star

For the second time in three years, Local Search Masters, has been named a Google Partners All-StarGoogle Partners All Stars Competition

As part of the awards package for being an All-Star, LSM has received an all-expenses-paid invitation to Google’s All-Stars Summit at Google HQ in Mountain View, California. The summit will include a tour of the “Googleplex”, one-on-one consultations with a few of Google’s online marketing experts, advanced training and, hopefully, lots of free Google merchandise!

Google HQ“We’re very excited and proud about the opportunity to get back out to Mountain View and spend time with our Google Agency Partners and other Google personnel” says CEO Trevor Emerson.

LSM is a member of the Google Partners network, a membership earned by passing Google advertising exams, adhering to paid search marketing best practices, and delivering quality results for our clients. Beyond providing us with the opportunity to receive all-expenses-paid travel to fun locations, our partnership with Google provides us access to additional personnel, tools, trainings and special events.

Upon our return from Google HQ, LSM will revisit this post and include additional information about certain things we learned and how they can help businesses generate more business from their web presence.

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com

Local Search Masters visits the Nashville Humane Association and develops an infographic illustrating what we did during our time there.
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LSM Volunteers at Nashville Humane Association

Local Search Masters had an awww-fully fun day at NHA!

On June 3rd, part of team LSM had the opportunity to spend their day volunteering at the Nashville Humane Association (NHA), a terrific organization whose goal is to protect the well-being of animals and to provide such services as pet adoptions, animal education, humane education, lost and found animal support and free spaying / neutering services.

We were given a quick training session on the impact that NHA makes in the Nashville community, as well as instructions on how to properly handle and treat the animals. From there, the LSM team was able to spend the rest of the day with some of NHA’s current residents. We walked dogs, played with kittens, and gave a few cats a nice long hug… Some of us needed those hugs as much as the cats!

 

 

Local Search Masters visits the Nashville Humane Association and develops an infographic illustrating what we did during our time there.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not only did we have a blast playing with the adorable animals dogs and cats, we also learned a lot about the overall efforts of NHA.

NHA does so much more than take in animals and prepare them for adoption. Another part of their mission is to educate about proper health care and to teach about the humane treatment of all animals. Look out for NHA’s mobile Rover, “Big Yellow Bus”, which travels around town educating the community about proper pet care and providing free spay/neuter services to those who cannot afford it.

“It was great for LSM to see firsthand all that the NHA does for these animals beyond just giving them a temporary home” says CMO of LSM, Matt Job. “I absolutely recommend that people stop by for a visit if they haven’t already. A little of your time and affection can go a long way in making an animal feel loved.”

The infographic below summarizes our time at the volunteering event and provides a few statistics about NHA. To see more pictures from our day, visit LSM’s Facebook album!

We really appreciate NHA for hosting us and for all their humanitarian efforts. To learn more about them, you can visit www.nashvilehumane.org or call them at (615) 352-1010.

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency located in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management, and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com

LSM Named Finalist in 2015 Small Business Awards

Last month, Local Search Masters (LSM) was named a finalist for the Nashville Business Journal’s Small Business Awards for the category of 11-25 employees.  The Small Business Awards, sponsored by Comcast Business, recognizes fast-growing small companSmall Business Awardsies in Nashville; this is the fourth consecutive year that LSM has been a finalist!

For a company to be considered the public sends in nominations and then the nominees provide more information about their respective business, including revenue numbers over the last three years, company size and a couple reasons why they should be considered for the award.

“LSM is excited about another consecutive nomination and looks forward to continuously being one of the fastest-growing businesses in the Nashville marketplace,” says President and CEO Trevor Emerson.

The 25 honoree companies (congratulations to our fellow finalists by the way!) will attend a special luncheon, held at the Omni Nashville Hotel on Thursday July 23, where the winners will be announced. For additional information about the event you can click here. If you’d like to attend and cheer for LSM, you can click here.

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency located in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management, and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com

Vanderbilt University in Nashville, TN
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LSM Speaks at Vanderbilt University

LSM Discusses Search Engine Marketing at Vanderbilt

Cherrie Clark is a professor at Vanderbilt University who works in, and is the director of, the Program of Managerial Studies. One of the classes Professor Clark is teaching this semester is ‘Principles of Marketing,’ an undergraduate course where students learn how to market for non-profits and for businesses. Throughout the course of the semester, students have explored various marketing topics, including pay-per-click-advertising on Google and organic search engine optimization (SEO).

Matt Job, Chief Marketing Officer of LSM, was asked to visit Professor Clark’s class on April 7th, 2015, to present important information about the world of search engine marketing discussing topics such as:

Matt Job at LSM discusses SEO and SEM best practices to students at Vanderbilt University in Nashville, TN1. The breakdown of Google’s search engine result pages (SERPs) and how the format changes across devices and search queries (mobile vs. desktop, organic vs. paid, national vs. local)

2. Why businesses should consider investing in organic SEO

3. Why certain businesses should consider advertising via Google’s pay-per-click (PPC) advertising platforms (Google Search Network, Google Display Network, Google Shopper Network)

4. Best practices for SEO optimizing a website to increase its positioning on important, non-branded search queries

5. How to develop efficient Google PPC and remarketing campaigns to optimize cost-per-conversion rates

Matt delved into the specifics of SEM and SEO, stressing the importance of both and providing examples while also creating a dialogue for students to ask several questions and express interest. Given the growing importance of companies needing to market themselves online, the discussion provided students with a foundation of digital marketing knowledge that they can utilize in internship and full-time positions

Vanderbilt Students enjoyed Local Search Masters' digital marketing presentation

For more information about Local Search Masters you can visit http://localsearchmasters.com.

LSM Speaks with students at MTSU
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LSM Speaks at MTSU

Local Search Masters (LSM) Discusses Search Engine Marketing at MTSU

LSM speaking at MTSUDon Roy, Ph.D. is a Professor at Middle Tennessee State University who works in their Department of Management and Marketing as well as their Business School, the Jennings A. Jones College of Business. One of the classes Professor Roy is teaching this semester is ‘Applied Promotional Strategy,’ an undergraduate marketing course where students learn the fundamentals of search engine marketing (SEM) and its role in an organization’s marketing strategy. His students will be participating in the 2015 Google Online Marketing Challenge; a global collegiate competition in which student teams plan and execute a three-week Google AdWords campaign for a business or nonprofit organization.

Earlier this year Professor Roy reached out to LSM about coming out to his class and presenting important information about the search engine marketing industry; discussing topics such as:

  • Why a business should consider investing in SEM
  • Ways a business can advertise online via Google’s pay-per-click (PPC) advertising platforms (Google Search Network, Google Display Network, Google Shopper Network)
  • Best practices for developing efficient Google PPC and retargeting campaigns
  • Changes to the format of Google’s search engine result pages (SERPs) on different devices and search queries (mobile vs. desktop, organic results vs. paid results, market-level searches vs. hyper-local searches)
  • Website optimization and local SEM best practices
  • Career opportunities in the search engine marketing industry
  • Why search engine marketing should be offered as a Major and/or Minor at more universities

Professor Roy had originally heard about LSM through the Nashville Business Journal’s Best in Business Awards competition; he was involved in researching candidates in 2014 and recommended that we reach the final round (which we did!).

Matt Job, Chief Marketing Officer at LSM, spoke with the class about the world of search engine marketing on February 24th, 2015. Below are the slides of the presentation:

Follow Up Article – Why Search Engine Marketing Should Be Taught at More Universities

Over the course of putting together this presentation for MTSU, LSM researched the topic of careers in search engine marketing. During this research we found a few articles as to why search engine marketing should not be considered as a Major or Minor at universities. It is our opinion that it SHOULD be considered as a Major or Minor Degree at more universities; a degree comprised of classes in such fields as Communication, Economics, Computer Programming, Video Production, Marketing and Psychology. We will put together an article on this topic in the next few weeks, so stay tuned!

Google Partners Movie Contest
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Local Search Masters Wins Google Contest

LSM Wins Google CompetitionGoogle Partners Competition

Last month, Local Search Masters (LSM) was declared a winner of Google Partners’ Movie Night Competition. A friendly contest between online marketers, the competition required participants to complete a series of objectives, such as achieving designated new revenue targets over the course of Q3 and Q4 of 2014.

As part of the awards package, Local Search Masters won an old-fashioned popcorn maker and an ample supply of kernels! The newest addition to our collection of Google awards has already found a home in our Google Partners playroom, next to our foosball table and Google Jenga set. We sampled the popcorn (it is definitely up to Google’s high standards) while making plans for a movie night at LSM HQ in Nashville. The final movie choice was Horrible Bosses… which in no way reflects our feelings toward management!

Google Partners Room at Local Search Masters HQ in NashvilleOur agency is a member of the Google Partners network, a membership that we earned by passing Google advertising certification exams, following best practices and delivering quality results for our clients. And what’s really cool is that, by being a Google Partners member, LSM has direct connections to Google’s team as well as access to tools, trainings and special events that focus on Google’s new online advertising solutions, such as our Google Breakfast event last December that focused on dynamic phone tracking, remarketing (also known as retargeting) and YouTube TrueView.

We had a terrific time participating in the Movie Night competition and look forward to more opportunities to win in 2015 and beyond!

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency headquartered in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!

Local Search Masters
631 2nd Ave South #LL-D
Nashville, TN 37210
615-346-5551
localsearchmasters.com