Why is Google Doing This?
Local businesses are vital to America’s economic future. In fact, small businesses comprise half of the U.S. GDP and create two-thirds of all new jobs. And although nearly all consumers look online for products and services, many small businesses do not have any web presence at all. We believe every small business should be found online and we offer the ability to do this through Google products like Google Maps–for free.
Businesses want to be found by their customers. Customers want to find updated information about local businesses. Let’s Put Our Cities on the Map was designed to help strengthen our communities by connecting local businesses and customers so they can easily support each other. In fact, we’ve seen that complete business information can help generate economic value to individual communities. In small communities, this could be worth up to +$300k a year; in large cities it can be up to +$7m.
Google does not guarantee increased business. These numbers are based on statistics from the following study: Google/Oxera, The Benefits of Complete Business Listings, December 2014