Posts

,

LSMinute – Google+ Shutting Down – Google My Business Upgrades

Take a minute to learn about what’s new in digital marketing!

Google+ Shutting Down.  Google My Business = Future
separator-line

What Happened?

  • Google is shutting down their failed Google+ network and focusing their attention on Google My Business (GMB). The most recent improvement to GMB is a follow button that appears on a business’ Google My Business listing (see GIF above). This button (in beta at the moment) allows people to ‘follow’ their favorite businesses and see their past/future Google posts.

What This Means For You

  • This is another example of how Google is transforming their Google My Business platform into a “one-stop shop” for users. Think about it….
    • SOCIAL = Google Posts, Google Follow & Google Q&A
    • PROMOTIONS = Google PPC & Display Ads
    • CUSTOMER FEEDBACK = Google Reviews
    • BUSINESS DIRECTORY = Google Local, Google My Business
    • DIRECTIONS = Google Maps

    We expect the ‘follower’ button to become another important component of GMB and, eventually, an SEO ranking factor (GMB accounts for approximately 25% of the local pack rankings).

Next Steps

  • We’re always optimizing our clients’ Google My Business listings with the latest updates (see our TITLE Boxing Club case study). We’ll be in touch with our clients on recommended action plans when this button officially launches to the public.

 

separator-line

 

Facebook published a case study on our grand opening advertising work with Amazing Lash Studio, generating 1,422 leads for the Peoria, AZ studio prior to their grand opening. This is the 4th case study Facebook’s made about our advertising work on their platform!

 

 

separator-line

LSM Recognized at Google Premier Partner Awards

LSM’s work was recognized for the ‘Growing Businesses Online’ award at the 2018 Google Premier Partner Awards in NYC (we were a finalist this year after winning in 2017). Less than 1% of Google’s Partner agencies are recognized at the Premier Partner Awards, and LSM is the ONLY AGENCY IN THE WORLD to be honored for this award in two consecutive years! Cheers!

 

separator-line

 

Client Testimonial

Pure Barre Logo

LSM showed us that Facebook’s lead generation campaigns work

Cait Rechel – Multi-Unit Owner – Pure Barre Chicago Co-Op

 

separator-line

 

Win Tickets to Wimbledon 2019!

 

 

Click here to register for Wimbledon’s overseas ticket ballot. Winners receive the chance to purchase two seats at the 2019 tournament. Hurry because the deadline to enter is Dec 12th! Good luck!

 

separator-line

, , , ,

Google Names LSM A Finalist for Advertising Award

LSM was once again named a finalist for the ‘Growing Businesses Online Awardat the 2018 Google Premier Partner Awards. That means Google considers us and our fellow finalists to be high-performing leaders in digital marketing, product innovation, and client growth. Having won this award last year (we won the “Americas” category), we’re thrilled to be finalist for a second year in a row. A big congrats to our fellow finalists!

So, what have we done to get this far? Well, we showed Google a portfolio of how we helped one of our clients, L.A. Bikini, meet and exceed their expectations for online growth. An emerging beauty franchise, L.A. Bikini enlisted us as their full-service digital marketing agency in 2017, giving us oversight over their SEO, UX, Google Advertising and Facebook Advertising efforts. Our goal? Simple: generate more foot traffic to L.A. Bikini’s studios.

Teaching a Franchise to Optimize

To understand how best to strategize for growth, we performed a full audit of L.A. Bikini’s website, local listings, and previous digital campaigns. We came up with a 5-point strategy that included a simple, targeted Google AdWords campaign that would simultaneously benefit their site’s SEO standing and accomplish our two key objectives:

  1. Positioning their brand and unique sugaring services in front of more people online who are searching for hair removal services, or are demographically-accurate candidates for these services.
  2. Providing users with a better onsite experience that makes it easier for visitors to educate themselves on L.A. Bikini’s offering and convert them into new leads (appointments, memberships).

The results? In six months, organic conversions increased by 228% while paid cost per conversion decreased by 62%. Not too shabby.

Check out the video below or view our case study to learn more about our 5-part strategy to improve L.A. Bikini’s SEO standing and get them more leads.

 

 

Google My Business Video
, , , , ,

LSMinute – Google My Business Video Uploads Now Available to Business Owners

, , , , , , , ,

Google Publishes Case Study About LSM’s Advertising