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LSM Dashboard Wins MarCom Platinum Award

The 2018 MarCom Awards have named LSM a Platinum Winner for our use of our proprietary client reporting dashboard technology with our franchise clients. Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from professionals in a range of fields, including corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness. There were over 6,500 entries from 20 countries in the MarCom Awards 2018 competition and only roughly 17 percent were chosen for this award. LSM is incredibly honored to be recognized by the MarCom Awards for our hard work in developing the best possible reporting tool for our clients.

Creating a Scalable Reporting Platform for Multi-Location Businesses

When managing a multi-location business such as Massage Envy or TITLE Boxing Club, overseeing and managing lead tracking and reporting can become even more complex. Our proprietary dashboard technology makes it easy for our clients to understand the origin and lifetime value of customers generated from their web assets (i.e. websites, landing pages, online ads, and local listings), helping them to make informed decisions about their digital marketing strategy.

“We had tried a number of off-the-shelf reporting solutions, but nothing we tried had all of the integrations and features we needed,” said Jeff Siebach, LSM’s Chief Technology Officer, on the origin of LSM’s reporting dashboard. “By building our reporting platform internally, we can include KPIs from all of the tools we use, as well as directly communicate with our clients through the platform. We’re nimble and able to adapt to new technologies more quickly thanks to our fast-acting and brilliantly talented dev team.”

As General Manager of TITLE Boxing Club in Rockville, LSM client John Reber enjoys the heightened lead generation tracking capabilities of the LSM dashboard. “Prior to using this tool, I was tracking our prospects with a color coded spreadsheet to see where our lead generation was coming from. I absolutely love the dashboard… it’s very easy to use and the content it generates for you is super helpful in tracking where your dollars should be spent. Not only can see where your leads are coming from, you can see the money it’s generating for your business!”

If you’d like to learn more about what we can do for your business, contact us at (615) 387-9153.

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LSM Named Best of Industry Winner at 2018 WebAwards

The 2018 WebAwards recently named LSM the “Best Small Business Website” Winner! This award recognizes our website development work for our client, Pure Barre Chicago. Hosted by the Web Marketing Association, the WebAward Competition is the premier award recognition program for website developers and advertising agencies. At last year’s WebAwards, LSM won the “Small Business Standard of Excellence” Award, and we are even more ecstatic to be a winner this year.

Building an Effective Website

Our Pure Barre landing page stood out from other entries based on seven criteria: design, ease of use, copywriting, interactivity, use of technology, innovation, and content.

Cait Rechel, Pure Barre Franchisee and President of the Chicago co-op said, “It’s been so easy working with LSM, and we’ve really appreciated their willingness and ability to make changes on the fly, specifically with the website in terms of the design and, of course, the data we receive from it is really great as well.”

If you’d like to learn more about what we can do for your business, contact us at (615) 387-9153.

Team LSM Takes On The Escape Game

For our last quarterly meeting of 2018, LSM decided to hone some team-building at The Escape Game Nashville. The Escape Game is a timed 60-minute interactive challenge. It’s just you and your team against the clock, racing to see if you can solve a series of puzzles and successfully escape before time runs out. While your exact escape challenge differs depending on the escape room that you choose, they all have one primary objective: to escape as fast as possible. After dividing our office into two mission-ready teams, we headed over to The Escape Game Nashville to test our problem-solving skills.

Why The Escape Game? LSM is always looking for new corporate team-building activities to build our team’s confidence and skillset in tackling difficult challenges together. The Escape Game is the perfect company outing because it requires our team to come together and practice effective communication, teamwork, and trust. Without a strong team foundation, it’s that much harder to pull off a successful escape. Escape games are highly interactive, engaging, and memorable, making them a great way to have fun with your company while also practicing some crucial collaborative skills.

Choosing Our Escape

The Escape Game Nashville has seven escape rooms total: Special Ops, Playground, The Heist, Mission: Mars, Gold Rush, Prison Break, and Nashville. Each escape game is a completely immersive experience, with custom-designed rooms that make you feel as if you’ve been transported right into a movie. We wish we could have had the time to try out all of them, but we had to narrow down our escape room choices to two rooms: Gold Rush and The Heist. With sixty minutes on the clock, each team had to work together to figure out how to escape the room before the time ran out.

Gold Rush

In the Gold Rush escape game, Team LSM was on the hunt for gold. For one hour, we traced the footsteps of Clyde Hamilton, a greedy gold prospector in Northern California. A gambling addict, Clyde disappeared after making too many bets with the wrong crowd. We were tipped off as to where he stashed his gold before his mysterious disappearance, but the mob was onto us. We only had sixty minutes to find the gold and escape the room before it was too late. We made it out of the escape room before the mob found us with just 13 minutes to spare!

The Heist 

The Heist escape game was just as intense. In this escape room, LSM had to try and beat a thief at his own game. An expert thief had stolen a famous piece of art and it was our job to try and recover this irreplaceable masterpiece before the authorities found us and mistook us to be the real thieves. Just like our first team, this LSM team was able to escape the room…with only 13 minutes left as well! Both teams were given free “I Escaped” stickers to prove we had made it out in time.

LSM’s Top 3 Escape Room Tips

Thinking about heading down to The Escape Game Nashville and trying out an escape room for the first time? After our day of escaping, we’ve got a few tips we can share:

  1. Split up. It takes a big group to successfully escape the room before time runs out, so make sure you use your numbers to your advantage. Each room has dozens of puzzles to solve. If everyone in your team is only focusing on one puzzle at a time, you’ll never escape the room in time. Instead, make sure your team is dividing themselves into small groups and taking on different puzzles so that you can be working on multiple at once and hopefully increase your escape time. 
  2. Mix it up. Been working on the same puzzle for several minutes but not having any luck? Try mixing it up by asking other team members to take a look. Fresh eyes and a new perspective can help you spot something you may have missed before.
  3. Use your hints. You’re given three free hints with each escape game. Don’t be afraid to use them! Even the best escape room teams will get stuck a few times during the game, and since the first three hints are free, using them won’t affect your overall escape time. Just make sure that everyone on your team agrees to use a hint, and let your game monitor know!

Want to try your own luck at escaping from The Escape Game rooms but don’t live in Nashville? The Escape Game has 7 other locations, including The Escape Game Austin, The Escape Game Chicago, The Escape Game Dallas, The Escape Game Houston, The Escape Game Minneapolis, The Escape Game Orlando, and The Escape Game Pigeon Forge.

Check out The Escape Game’s blog, Facebook and Instagram to learn more about escaping the room!

LSM Cleans Out the Office


The Leaves Are Changing, But LSM Is Staying Green

This past August, the LSM team spent some time going around the office collecting a number of old flash drives, cords, and other electronic devices that were no longer in use. Not wanting to throw these items away and harm the environment, we decided to go on a recycling spree. We asked our team to contribute any plastic or electronic items they had around the office and at home to make sure we could have the greatest impact possible.

Why recycle electronic devices?

Since 2015, Metro Nashville has asked for businesses and residents to recycle their electronic waste. Electronic devices can contain materials and chemicals that are hazardous to the environment and can cause some pretty bad damage when thrown in the trash. Plus, many devices have components that can be reused, reducing the energy spent when manufacturing new electronic devices. We’re a pretty tech-heavy team, so we had a hefty pile of electronics that was growing with each passing month. We wanted to make sure that we disposed of our old electronics properly to avoid causing any harm to our community and to respect and follow Metro Nashville’s guidelines.

So what did LSM do?

Together, the LSM team gathered all the recyclable items from both our office and our homes. All packed up, we drove over to our neighborly Best Buy on Charlotte Ave, which has an electronics recycling center. We made sure to check with Metro Nashville’s Public Works Department first to ensure we had identified the proper location to recycle our devices.

Between all of our employees, we successfully recycled over 70 electronic items. We packed the recycling bins with so much stuff that they actually started to overflow! But we didn’t just stop there – we also made sure to recycle 75 more plastic bags and containers that we’d had hanging around the office. All in all, a pretty good haul. Check out our graphic below to learn more about how LSM keeps green.

Join LSM on our recycling mission!

While LSM is grateful for the recycling services offered by our local BestBuy, that’s not the only location around town where you can recycle your electronics. Visit Nashville.gov to learn more about electronic waste recycling and find your nearest drop-off location.

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Google Names LSM A Finalist for Advertising Award

LSM was once again named a finalist for the ‘Growing Businesses Online Awardat the 2018 Google Premier Partner Awards. That means Google considers us and our fellow finalists to be high-performing leaders in digital marketing, product innovation, and client growth. Having won this award last year (we won the “Americas” category), we’re thrilled to be finalist for a second year in a row. A big congrats to our fellow finalists!

So, what have we done to get this far? Well, we showed Google a portfolio of how we helped one of our clients, L.A. Bikini, meet and exceed their expectations for online growth. An emerging beauty franchise, L.A. Bikini enlisted us as their full-service digital marketing agency in 2017, giving us oversight over their SEO, UX, Google Advertising and Facebook Advertising efforts. Our goal? Simple: generate more foot traffic to L.A. Bikini’s studios.

Teaching a Franchise to Optimize

To understand how best to strategize for growth, we performed a full audit of L.A. Bikini’s website, local listings, and previous digital campaigns. We came up with a 5-point strategy that included a simple, targeted Google AdWords campaign that would simultaneously benefit their site’s SEO standing and accomplish our two key objectives:

  1. Positioning their brand and unique sugaring services in front of more people online who are searching for hair removal services, or are demographically-accurate candidates for these services.
  2. Providing users with a better onsite experience that makes it easier for visitors to educate themselves on L.A. Bikini’s offering and convert them into new leads (appointments, memberships).

The results? In six months, organic conversions increased by 228% while paid cost per conversion decreased by 62%. Not too shabby.

Check out the video below or view our case study to learn more about our 5-part strategy to improve L.A. Bikini’s SEO standing and get them more leads.

 

 

Man in suit reading newspaper
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Top 5 PR Agencies for Franchise Brands

Man in suit reading newspaper

 

Partnering with a Public Relations agency that specializes in franchising offers a new host of benefits for both emerging and well-established franchise brands. When a PR firm has experience with brands similar to yours in size or industry, they possesses a better understanding of what strategies will help you business separate from the competition and accomplish your goals.

Part of LSM’s job is to support the overall success of our clients, which can involve collaboration with their PR firms on certain campaigns and initiatives. After 11 years of experience in the franchise space, we have determined 5 PR firms (in alphabetical order) that we recommend your franchise brand consider hiring:


All points public relations

All Points Public Relations

Founded: 2011
Brands: Huddle House, Potbelly Sandwich Shop, Kona Ice, Junk King, Pearle Vision, The Joint Chiropractic, Dale Carnegie Sales Training, Etc.
Size: 25 Employees

team of coworkers standing together

All Points PR, which is approaching its seventh anniversary (August 15th), is a full-service PR company that focuses in the franchise space and develops and executes cost-effective, integrated PR strategies. In addition to offering the traditional PR services, they also have a collection of “creative services” that integrate to form a strategic campaign, inclusive of social media and content marketing. These services include national publicity, franchise development publicity, grassroots PR, grand opening support, existing franchisee support, consumer and franchise development social media, content marketing and media training.

fish public relations

Fish Consulting

Founded: 2004
Brands: Dunkin’ Brands, Jersey Mike’s, Wendy’s, Massage Heights, The Dwyer Group, FOCUS Brands, Tropical Smoothie Cafe, 1HUDDLE, FASTSIGNS International, etc.
Size: 22 Employees

women coworkers talking at desk

Fish Consulting is a PR agency based in Fort Lauderdale, Florida with operations in Washington D.C. and London. It’s been around for about 14 years, so Fish Consulting has plenty of experience. They offer support for clients that ranges from brand building, national and local media relations, franchisee recruitment, and consumer campaigns to crisis communications, cause marketing, internal communications, and print/digital marketing.

fishman public relations logo

Fishman Public Relations

Founded: 1991
Brands: 85+ franchise brands!
Size: 40+ Employees

coworkers sitting at conference table

Fishman Public Relations provides strategic PR and content marketing services for franchise brand awareness and franchise lead generation. For over 25 years, their media relations results and content marketing pieces have driven system growth and closed countless franchise deals.

franchise elevator public relations logo

Franchise Elevator

Founded: 2013
Brands: Oxi Fresh Carpet Cleaning, ZIPS Dry Cleaners, Rising Roll Gourmet Cafe, Dat Dog, Cherry Blow Dry Bar, Cookie Cutters Haircuts for Kids, Cody’s Original Roadhouse, Woops!, Etc.
Size: 7 Employees

coworkers talking in cubicle

The smallest and newest agency on this list, Franchise Elevator offers a more personalized approach than other PR agencies. Their services are designed to help emerging franchise brands build their brands. Franchise Elevator’s parent company is Fishman PR, offering their clients both the ideal experience and the personalization from both agencies. Their services include, among others, franchise lead generation PR, consumer brand awareness PR, crisis communications, grand opening PR, and media training.

no limit public relations logo

No Limit

Founded: 2008
Brands: Dairy Queen, Checkers & Rallys, Rent-A-Center, Mosquito Joe, MOOYAH, Buffalo Wings & Rings, Etc.
Size: 35 Employees

coworkers standing together for photo

No Limit is a Chicago-based content marketing agency that specializes in PR, content, digital, marketing, and advertising. They aim to be “the last agency you work with.” They started off in 2008 as a social media and PR agency and have evolved into everything content-based. They also run 1851franchise.com, their franchise trade publication and content marketing platform. They offer tailored services such as strategy & insights, content creation, design & development, and audience development.

Waze-Certified Partner

LSM Partners With Waze

LSM Volunteers at The Nashville Food Project


It’s Summer Thyme, And For LSM That Means Gardening!

On May 31, a team of LSM employees got to show off their green thumbs at The Nashville Food Project, an organization that grows, cooks, and shares food with people in need throughout Nashville.

How does The Nashville Food Project work?

The Nashville Food Projects allows members of the community to get involved in 3 core ways; working in the gardens and growing fresh produce, cooking meals for those in need, or distributing the meals across Davidson County in food trucks.

What did LSM do?

The LSM team chose to get their hands dirty in the garden and were given a quick orientation and tour before diving in. We shoveled compost, planted cilantro, and weeded everything we could get our hands on. All the dirty work under the Tennessee sun was worth it to help our community, and we were even sent home with a few fresh strawberries and stalks of asparagus! Our volunteer leader, Julia, said “the crew from Local Search Masters was a pleasure to host in the garden.  They brought lots of enthusiasm, worked really hard, and got a lot accomplished in the community garden on a very hot, humid day!”

Well, how was it?

All in all, we had a wonderful day The Nashville Food Project’s beautiful garden and hope to go back soon. Maybe we’ll cook or deliver the food next time! Check out our video about the experience here.

Support Nashville’s local nonprofits!

Local Search Masters is proud to have organizations like The Nashville Food Project helping our communities. For more information on The Nashville Food Project, visit www.thenashvillefoodproject.org.

LSM Wins Communicator Award
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LSM Wins ‘Marketing Effectiveness: Campaign – Content Marketing’ Award