LSM Discusses Search Engine Optimization at Belmont University

IMG_5039

Dr. Kyle Huggins is an Assistant Professor of Marketing at Belmont University’s Jack C. Massey College of Business.  One of the graduate classes Dr. Huggins is teaching this semester, ‘Social Media Marketing” shows students how to promote businesses with social media and content marketing. Throughout the course of the semesters, students explore various marketing topics, including pay-per-click advertising, email and content marketing.

Gabe Wateski, Director of Search Engine Marketing at Local Search Masters and a graduate of the Jack C. Massey College of Business, was invited to give a guest lecture to Dr. Huggins’ class on July 18th, 2016 titled,  “Search Engine Optimization (SEO) 101.” Over the course of 60 minutes Gabe explained such concepts as:

  • The anatomy of a typical search engine results page.

  • What is SEO and why is it important?

  • Why content is king, why keywords matter, and how to do basic keyword research.

  • How to update meta information to help search engines index the pages of your website correctly.

  • How basic SEO principles can be applied to blog post to drive traffic to a website.

Everyone in attendance seemed to enjoy the presentation. As Dr. Huggins noted, “”Gabe did a great job not only demonstrating the intricacies of search engine optimization, but he went as far to instruct the students about how to optimize their own class projects.  That step above and beyond was most appreciated.”

Given the growing need for companies to market themselves online, the discussion provided students with a foundation of search engine optimization knowledge that they can utilize in internships and full-time positions in digital marketing. For more information about Local Search Masters and our internship opportunities, visit http://localsearchmasters.com.